Versace Atelier ss2017 as shown in their showroom on Avenue Montaigne in Paris
It’s such a pleasure to be able to see haute couture from very close by. I must say I adore going to fashion shows and catching the mood of the designer, but sometimes it’s much more interesting to have a re-see (as it is called in the industry) and going to see the collection after the show. This time Versace Atelier wasn’t showing in Paris through a real fashion show. Some journalists and clients were invited to see the 20+ collection in a very intimate way. I had a chance to talk to the PR and the head of design of the company, which gave me an insight on how Versace Atelier is made. Most people think all couture is based in Paris, but Versace is a great exception to that rule. All haute couture is made in the house, all embroideries are done in the house. Every dress starts with an idea coming from Donatella. Then there’s a sketch, then it goes to the atelier, to the so-called ‘petites mains’ (some of which have been around for more than 36 years). I loved the intricate pleating, the beading, the wonderful draping, and I took pictures showing every detail. Have a look.
